Orangetheory Fitness to move headquarters to Boca Raton from Fort Lauderdale

[BOCA RATON, FL. Sun Sentinel, June, 2016] Booming franchise company Orangetheory Fitness is moving its headquarters to Boca Raton from Fort Lauderdale.

The exercise franchise, which began in Fort Lauderdale in 2010, today has 430 studios worldwide, including 35 in South Florida.

“We’re looking at making South Florida our permanent home,” CEO David Long said.

Orangetheory Fitness bought the building at 6000 Broken Sound Parkway NW. The purchase price for the three-story, 77,000-square-foot building was about $14 million, Long said. He said the company will have about 100 employees at the new headquarters, and he expects to add another 50 in the next two years.

“This has been our biggest growth year,” Long said.

In 2015, Orangetheory Fitness revenue was $47 million, more than doubling from $15 million in 2014. Orangetheory Fitness releases 30 new workouts every month that are performed at its exercise studios throughout the world.

Long was part of the executive team that launched franchise company Massage Envy as well as European Wax Center. He partnered with exercise physiologist Ellen Latham, who had a studio in Davie and creates the Orangetheory Fitness workouts. Business partners include Jerome Kern and David Hardy.

Latham said Orangetheory Fitness focuses on a metabolic fat-burning workout. “We’ve been a leader in five-zone heart rate training, using a heart-rate monitor while taking the class,” she said.

Franchises range in cost from $150,000 to $500,000, depending on whether the franchisee buys or leases equipment and space, the company said.

In 2017, the company will shift its focus to international markets with a goal of having 20 percent of its franchises in locations including Canada, Mexico, Australia and Japan, Long said.

The new headquarters gives Orangetheory Fitness the “ability to control the environment and gives us the opportunity to expand,” Long said. The company also liked the close access to Tri-Rail commuter rail, off Yamato Road, because its corporate employees live throughout South Florida, he said.

Long said Orangetheory will have a studio in the building to test new equipment and exercise routines. Currently, the franchise company does testing in the field.

“It will be open to the public. They’re going to really enjoy being part of the in-house test studio,” he said.

 

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